About me
DAL O'NEILL
I'm a self-taught designer and web developer from Co. Waterford, Ireland. I hold an honours degree in Marketing & Digital Media from Waterford Institute of Technology and completed a Professional Diploma in UX Design through the UX Design Institute. What started as a college hobby turned into a career, and I've been creating websites ever since.
In my daily life, I have a passion for discovering new music and curating playlists for every mood. I organise DJ nights with my friends back in my hometown, and music is a constant part of my life. I'm also an avid sports fan, with football and basketball being my favourites.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. UI/UX Design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
This ensures I can create a product that truly works for you.
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. UI/UX Design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
This ensures I can create a product that truly works for you.
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. UI/UX Design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
This ensures I can create a product that truly works for you.
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in Design
From curious creator to full-time designer, my path has been led by a passion for crafting purposeful, user-centered digital experiences, blending storytelling, structure, and design into every project.
UX/Web Designer
Freelance
2020 - Present
UX/Web Designer
Freelance
2020 - Present
UX/Web Designer
Freelance
2020 - Present
Pro. Diploma UX Design
UX Design Institute
2021
Pro. Diploma UX Design
UX Design Institute
2021
Pro. Diploma UX Design
UX Design Institute
2021
digital marketing
The Reg, Waterford
2019 - 2021
digital marketing
The Reg, Waterford
2019 - 2021
digital marketing
The Reg, Waterford
2019 - 2021
BA Marketing & DIGITAL MEDIA
SETU
2016 - 2020
BA Marketing & DIGITAL MEDIA
SETU
2016 - 2020
BA Marketing & DIGITAL MEDIA
SETU
2016 - 2020
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and X for content. Each tool supports how I think, design.

Framer
My go-to space for building slick, responsive websites fast — all creativity, no code.

Figma
Where I like to mock up app designs and explore ideas, also compatinle with Framer so the transition works well.

Adobe XD
A platform I’m very familiar with, but don’t use as much now that newer tools are catching up.

Illustrator
My online tool for designing visuals that stay professional across platforms.

Procreate
I use Procreate to stay creative in my down time as well as bring sketches to digital life.









How I bring my ideas to life
My process brings together strategic thinking and grounded creativity to solve problems and craft designs that communicate your message confidently.
01.
Brief
The breif is where I take some time to get to know you and your needs. This allows me to create a product that works well for you, your business and your audience.
01.
Brief
The breif is where I take some time to get to know you and your needs. This allows me to create a product that works well for you, your business and your audience.

02.
Research
In this phase, I will get to know your audience, who your users are, in what context they will use your product, and what needs they will be looking to meet. Research methods include, market research, survey, 1:1 user interviews, focus groups, card sorting & tree testing.
02.
Research
In this phase, I will get to know your audience, who your users are, in what context they will use your product, and what needs they will be looking to meet. Research methods include, market research, survey, 1:1 user interviews, focus groups, card sorting & tree testing.

03.
Design
I take what I've learned about you and your audience and start building ideas. I begin with user flows and a sitemap of the product, followed by wireframing. As we build out ideas, I'll get feedback along the way so we can tweak what we build as we go.
03.
Design
I take what I've learned about you and your audience and start building ideas. I begin with user flows and a sitemap of the product, followed by wireframing. As we build out ideas, I'll get feedback along the way so we can tweak what we build as we go.
03.
Design
I take what I've learned about you and your audience and start building ideas. I begin with user flows and a sitemap of the product, followed by wireframing. As we build out ideas, I'll get feedback along the way so we can tweak what we build as we go.
04.
Testing & Optimization
You’ll be kept up to date at every step, with plenty of opportunities to share what you’d like to adjust or improve. Feedback is always welcome, the aim is to deliver a result that truly works for your business.
04.
Testing & Optimization
You’ll be kept up to date at every step, with plenty of opportunities to share what you’d like to adjust or improve. Feedback is always welcome, the aim is to deliver a result that truly works for your business.
04.
Testing & Optimization
You’ll be kept up to date at every step, with plenty of opportunities to share what you’d like to adjust or improve. Feedback is always welcome, the aim is to deliver a result that truly works for your business.
05.
Launch & Delivery
Through multiple rounds of testing and iterations, I ensure that the prototype meets user expectations, and that the product meets its initial business goals.
05.
Launch & Delivery
Through multiple rounds of testing and iterations, I ensure that the prototype meets user expectations, and that the product meets its initial business goals.


Hi
Hi
Let's work together
Let’s build something impactful together. Whether it’s your brand, your website, or your next big idea.
About me
DAL O'NEILL
I'm a self-taught designer and web developer from Co. Waterford, Ireland. I hold an honours degree in Marketing & Digital Media from Waterford Institute of Technology and completed a Professional Diploma in UX Design through the UX Design Institute. What started as a college hobby turned into a career, and I've been creating websites ever since.
In my daily life, I have a passion for discovering new music and curating playlists for every mood. I organise DJ nights with my friends back in my hometown, and music is a constant part of my life. I'm also an avid sports fan, with football and basketball being my favourites.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. UI/UX Design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
This ensures I can create a product that truly works for you.
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. UI/UX Design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
This ensures I can create a product that truly works for you.
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. UI/UX Design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
This ensures I can create a product that truly works for you.
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in Design
From curious creator to full-time designer, my path has been led by a passion for crafting purposeful, user-centered digital experiences, blending storytelling, structure, and design into every project.
UX/Web Designer
Freelance
2020 - Present
UX/Web Designer
Freelance
2020 - Present
UX/Web Designer
Freelance
2020 - Present
Pro. Diploma UX Design
UX Design Institute
2021
Pro. Diploma UX Design
UX Design Institute
2021
Pro. Diploma UX Design
UX Design Institute
2021
digital marketing
The Reg, Waterford
2019 - 2021
digital marketing
The Reg, Waterford
2019 - 2021
digital marketing
The Reg, Waterford
2019 - 2021
BA Marketing & DIGITAL MEDIA
SETU
2016 - 2020
BA Marketing & DIGITAL MEDIA
SETU
2016 - 2020
BA Marketing & DIGITAL MEDIA
SETU
2016 - 2020
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and X for content. Each tool supports how I think, design.

Framer
My go-to space for building slick, responsive websites fast — all creativity, no code.

Figma
Where I like to mock up app designs and explore ideas, also compatinle with Framer so the transition works well.

Adobe XD
A platform I’m very familiar with, but don’t use as much now that newer tools are catching up.

Illustrator
My online tool for designing visuals that stay professional across platforms.

Procreate
I use Procreate to stay creative in my down time as well as bring sketches to digital life.









How I bring my ideas to life
My process brings together strategic thinking and grounded creativity to solve problems and craft designs that communicate your message confidently.
01.
Brief
The breif is where I take some time to get to know you and your needs. This allows me to create a product that works well for you, your business and your audience.
01.
Brief
The breif is where I take some time to get to know you and your needs. This allows me to create a product that works well for you, your business and your audience.

02.
Research
In this phase, I will get to know your audience, who your users are, in what context they will use your product, and what needs they will be looking to meet. Research methods include, market research, survey, 1:1 user interviews, focus groups, card sorting & tree testing.
02.
Research
In this phase, I will get to know your audience, who your users are, in what context they will use your product, and what needs they will be looking to meet. Research methods include, market research, survey, 1:1 user interviews, focus groups, card sorting & tree testing.

03.
Design
I take what I've learned about you and your audience and start building ideas. I begin with user flows and a sitemap of the product, followed by wireframing. As we build out ideas, I'll get feedback along the way so we can tweak what we build as we go.
03.
Design
I take what I've learned about you and your audience and start building ideas. I begin with user flows and a sitemap of the product, followed by wireframing. As we build out ideas, I'll get feedback along the way so we can tweak what we build as we go.
03.
Design
I take what I've learned about you and your audience and start building ideas. I begin with user flows and a sitemap of the product, followed by wireframing. As we build out ideas, I'll get feedback along the way so we can tweak what we build as we go.
04.
Testing & Optimization
You’ll be kept up to date at every step, with plenty of opportunities to share what you’d like to adjust or improve. Feedback is always welcome, the aim is to deliver a result that truly works for your business.
04.
Testing & Optimization
You’ll be kept up to date at every step, with plenty of opportunities to share what you’d like to adjust or improve. Feedback is always welcome, the aim is to deliver a result that truly works for your business.
04.
Testing & Optimization
You’ll be kept up to date at every step, with plenty of opportunities to share what you’d like to adjust or improve. Feedback is always welcome, the aim is to deliver a result that truly works for your business.
05.
Launch & Delivery
Through multiple rounds of testing and iterations, I ensure that the prototype meets user expectations, and that the product meets its initial business goals.
05.
Launch & Delivery
Through multiple rounds of testing and iterations, I ensure that the prototype meets user expectations, and that the product meets its initial business goals.


Hi
Hi
Let's work together
Let’s build something impactful together. Whether it’s your brand, your website, or your next big idea.
About me
DAL O'NEILL
I'm a self-taught designer and web developer from Co. Waterford, Ireland. I hold an honours degree in Marketing & Digital Media from Waterford Institute of Technology and completed a Professional Diploma in UX Design through the UX Design Institute. What started as a college hobby turned into a career, and I've been creating websites ever since.
In my daily life, I have a passion for discovering new music and curating playlists for every mood. I organise DJ nights with my friends back in my hometown, and music is a constant part of my life. I'm also an avid sports fan, with football and basketball being my favourites.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. UI/UX Design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
This ensures I can create a product that truly works for you.
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. UI/UX Design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
This ensures I can create a product that truly works for you.
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. UI/UX Design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
This ensures I can create a product that truly works for you.
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Discover My Journey in Design
From curious creator to full-time designer, my path has been led by a passion for crafting purposeful, user-centered digital experiences, blending storytelling, structure, and design into every project.
UX/Web Designer
Freelance
2020 - Present
UX/Web Designer
Freelance
2020 - Present
UX/Web Designer
Freelance
2020 - Present
Pro. Diploma UX Design
UX Design Institute
2021
Pro. Diploma UX Design
UX Design Institute
2021
Pro. Diploma UX Design
UX Design Institute
2021
digital marketing
The Reg, Waterford
2019 - 2021
digital marketing
The Reg, Waterford
2019 - 2021
digital marketing
The Reg, Waterford
2019 - 2021
BA Marketing & DIGITAL MEDIA
SETU
2016 - 2020
BA Marketing & DIGITAL MEDIA
SETU
2016 - 2020
BA Marketing & DIGITAL MEDIA
SETU
2016 - 2020
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and X for content. Each tool supports how I think, design.

Framer
My go-to space for building slick, responsive websites fast — all creativity, no code.

Figma
Where I like to mock up app designs and explore ideas, also compatinle with Framer so the transition works well.

Adobe XD
A platform I’m very familiar with, but don’t use as much now that newer tools are catching up.

Illustrator
My online tool for designing visuals that stay professional across platforms.

Procreate
I use Procreate to stay creative in my down time as well as bring sketches to digital life.









How I bring my ideas to life
My process brings together strategic thinking and grounded creativity to solve problems and craft designs that communicate your message confidently.
01.
Brief
The breif is where I take some time to get to know you and your needs. This allows me to create a product that works well for you, your business and your audience.
01.
Brief
The breif is where I take some time to get to know you and your needs. This allows me to create a product that works well for you, your business and your audience.

02.
Research
In this phase, I will get to know your audience, who your users are, in what context they will use your product, and what needs they will be looking to meet. Research methods include, market research, survey, 1:1 user interviews, focus groups, card sorting & tree testing.
02.
Research
In this phase, I will get to know your audience, who your users are, in what context they will use your product, and what needs they will be looking to meet. Research methods include, market research, survey, 1:1 user interviews, focus groups, card sorting & tree testing.

03.
Design
I take what I've learned about you and your audience and start building ideas. I begin with user flows and a sitemap of the product, followed by wireframing. As we build out ideas, I'll get feedback along the way so we can tweak what we build as we go.
03.
Design
I take what I've learned about you and your audience and start building ideas. I begin with user flows and a sitemap of the product, followed by wireframing. As we build out ideas, I'll get feedback along the way so we can tweak what we build as we go.
03.
Design
I take what I've learned about you and your audience and start building ideas. I begin with user flows and a sitemap of the product, followed by wireframing. As we build out ideas, I'll get feedback along the way so we can tweak what we build as we go.
04.
Testing & Optimization
You’ll be kept up to date at every step, with plenty of opportunities to share what you’d like to adjust or improve. Feedback is always welcome, the aim is to deliver a result that truly works for your business.
04.
Testing & Optimization
You’ll be kept up to date at every step, with plenty of opportunities to share what you’d like to adjust or improve. Feedback is always welcome, the aim is to deliver a result that truly works for your business.
04.
Testing & Optimization
You’ll be kept up to date at every step, with plenty of opportunities to share what you’d like to adjust or improve. Feedback is always welcome, the aim is to deliver a result that truly works for your business.
05.
Launch & Delivery
Through multiple rounds of testing and iterations, I ensure that the prototype meets user expectations, and that the product meets its initial business goals.
05.
Launch & Delivery
Through multiple rounds of testing and iterations, I ensure that the prototype meets user expectations, and that the product meets its initial business goals.


Hi
Hi
Let's work together
Let’s build something impactful together. Whether it’s your brand, your website, or your next big idea.