Managed digital marketing across three recruitment brands covering SEO, paid media, content, email and web management, taking projects from planning through to execution

A music curation project digging across funk, soul, jungle, UK garage, and global sounds — sharing rare finds and building an ear for the overlooked.

Atta Cart started with a deep dive into why so many grocery apps annoy people and lose money, especially around checkout and finding products. A lot of apps talk about convenience, but clunky interfaces still lead to low conversions, high drop off, and unhappy shoppers. This case study walks through the core research, the main problems we uncovered, and the design decisions we made to fix them.

Music-led nightlife events run in Waterford City.

A curated collection of vintage football programmes, gathered by my family to celebrate the history of Liverpool FC and the charm of retro matchday designs.

A collection of some social media graphics designed for the football club I was a part of in Ho Chi Minh City,Vietnam.