UI / UX Design
UX Design Institute
My UX Design portfolio, created as part of completing my Professional Diploma.
Client :
Professional Diploma
Year :
2025
Industry :
UX Design
Project Duration :
3 weeks
Inspiration
On the back of finishing my degree in Marketing & Digital Media and a few freelance marketing roles I was left feeling a bit unfulfilled and uninspired about a career fully in Marketing. I thought back to my time in university and what modules i enjoyed and web development and design stood out so I began to dig into what roles out there could maximise my skills the most, that how I found UX. I was attracted to the role through the idea of understanding how to make experiences easier and enjoyable for users.
Skills Developed
Throughout the duration of the course I developed my skills on the entire process of a UX project. This process included Note Taking, Usability Test, Affinity Diagram, Customer Journey Mapping, Flow Diagram, Interaction Design, Prototype Design and Annotations. The course gave me great pointers into how complete each project and which tools to use. Tools I used over the course of the programme included Keynote, Figma, Adobe XD, Notion, Sketch and many more industry standard platforms.
lessons learned
One of the main challenges was balancing the need for a modern, minimalist look with the requirement to display a large amount of product information and features. Ensuring that the app remained easy to use for both new and returning customers required extensive user testing and iteration.
Summary :
The "ShopEase Redesign Sprint" transformed the e-commerce app into a user-friendly and visually engaging platform. By simplifying navigation, optimizing the checkout flow, and introducing a sleek new interface, the project significantly improved user satisfaction and reduced friction throughout the shopping journey.
This redesign demonstrates the power of thoughtful UX/UI improvements in driving business success and enhancing the overall customer experience.
Portfolio Link
More Projects
UI / UX Design
UX Design Institute
My UX Design portfolio, created as part of completing my Professional Diploma.
Client :
Professional Diploma
Year :
2025
Industry :
UX Design
Project Duration :
3 weeks
Inspiration
On the back of finishing my degree in Marketing & Digital Media and a few freelance marketing roles I was left feeling a bit unfulfilled and uninspired about a career fully in Marketing. I thought back to my time in university and what modules i enjoyed and web development and design stood out so I began to dig into what roles out there could maximise my skills the most, that how I found UX. I was attracted to the role through the idea of understanding how to make experiences easier and enjoyable for users.
Skills Developed
Throughout the duration of the course I developed my skills on the entire process of a UX project. This process included Note Taking, Usability Test, Affinity Diagram, Customer Journey Mapping, Flow Diagram, Interaction Design, Prototype Design and Annotations. The course gave me great pointers into how complete each project and which tools to use. Tools I used over the course of the programme included Keynote, Figma, Adobe XD, Notion, Sketch and many more industry standard platforms.
lessons learned
One of the main challenges was balancing the need for a modern, minimalist look with the requirement to display a large amount of product information and features. Ensuring that the app remained easy to use for both new and returning customers required extensive user testing and iteration.
Summary :
The "ShopEase Redesign Sprint" transformed the e-commerce app into a user-friendly and visually engaging platform. By simplifying navigation, optimizing the checkout flow, and introducing a sleek new interface, the project significantly improved user satisfaction and reduced friction throughout the shopping journey.
This redesign demonstrates the power of thoughtful UX/UI improvements in driving business success and enhancing the overall customer experience.
Portfolio Link
More Projects
UI / UX Design
UX Design Institute
My UX Design portfolio, created as part of completing my Professional Diploma.
Client :
Professional Diploma
Year :
2025
Industry :
UX Design
Project Duration :
3 weeks
Inspiration
On the back of finishing my degree in Marketing & Digital Media and a few freelance marketing roles I was left feeling a bit unfulfilled and uninspired about a career fully in Marketing. I thought back to my time in university and what modules i enjoyed and web development and design stood out so I began to dig into what roles out there could maximise my skills the most, that how I found UX. I was attracted to the role through the idea of understanding how to make experiences easier and enjoyable for users.
Skills Developed
Throughout the duration of the course I developed my skills on the entire process of a UX project. This process included Note Taking, Usability Test, Affinity Diagram, Customer Journey Mapping, Flow Diagram, Interaction Design, Prototype Design and Annotations. The course gave me great pointers into how complete each project and which tools to use. Tools I used over the course of the programme included Keynote, Figma, Adobe XD, Notion, Sketch and many more industry standard platforms.
lessons learned
One of the main challenges was balancing the need for a modern, minimalist look with the requirement to display a large amount of product information and features. Ensuring that the app remained easy to use for both new and returning customers required extensive user testing and iteration.
Summary :
The "ShopEase Redesign Sprint" transformed the e-commerce app into a user-friendly and visually engaging platform. By simplifying navigation, optimizing the checkout flow, and introducing a sleek new interface, the project significantly improved user satisfaction and reduced friction throughout the shopping journey.
This redesign demonstrates the power of thoughtful UX/UI improvements in driving business success and enhancing the overall customer experience.